How does SEO data help in making business decisions? - SearchGuru


How does SEO data help in making business decisions?

SearchGuru Academy SearchGuru News SEO | 15 Jul 2020 |

We know that organic traffic and SEO are important components of digital marketing. Google searches alone contribute to >50% of site traffic. And these searches amount to huge sets of data that can improve your digital efforts when it’s translated correctly. But how do you know if your business is making the right choices in a saturated, data-filled online world?

In this article, we’ll share 4 tools you can use to obtain and process SEO data. And then, you will learn 3 reasons why sifting through these data properly can help you make decisions for your business.

4 tools to help you translate SEO data

Google Tools 

3 reasons why SEO data is important before making business decisions

1. Knowing product demand

Google Search Console, Google Trends and Google Keyword Planner are 3 free tools you can use to find out current interests among consumers. Learn what users are searching online and make comparisons between products/services based on a specific time. Find out if your products are relevant to the current trends and preferences.  

2. Establishing the next advertising directions

Once you’ve identified if your products/services are in demand, dive deeper and learn more about your audiences. Google Analytics helps in planning the next step based on the SEO data you’ve obtained. 

For example, search volume gives you an idea of the words or phrases to describe your product online. And using the right keywords allow your products to reach more people! 

Google Analytics can also tell you about your customers and their current buyer’s journey phase. Your next campaign can be more effective when you consider factors such as languages, regions, time, products and consumer’s content preferences.  

3. Reducing uncertainties and risks

Have you tried searching for a query or a product and could not find any results on Google? Or have you experienced a high bounce rate on your website?

Minimise risks of not being found on search engines and avoid ranking for the wrong keywords by understanding your SEO data. And there you have it! With help from these 4 SEO tools and the right strategies, you can address the gaps and make campaigns better. Now that you’re familiar with the basic SEO tools, add these SEO extensions to make your day-to-day tasks more efficient!

This article is part of SearchGuru Academy’s online course series. It’s our way of helping individuals and SMEs navigate through the COVID-19 crisis with informative content on digital marketing. To know more, visit or follow us on Facebook for the latest updates.