BigLink is a smartphone based cardless loyalty programme to collect points digitally (eRM) for gift or rewards redemption. In 2018, BigLink encountered a troublesome redemption process and approached SearchGuru to digitalise their loyalty program by developing a fast, easy and engaging mobile application.
To reach younger demographics and increase conversions.
Efficiency without having a dedicated team to cross check and validate the point redemption process. Increased loyalty as well as conversion rate.