THE GOALS:

– Increase both direct and total bookings
– Achieve minimum ROAS of 8x

WHAT WE DID:

– Bidded strategically against OTAs on Search
– Promoted clear benefits of booking direct
– Identified and adopted new Google features

THE RESULTS:

– 36x ROAS for Search
– 20x Average ROAS
– 20% increase in Search CTR

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