THE GOALS:

– Conceptualize and produce Raya video
– Achieve 3M total views within given budget

WHAT WE DID:

– Storytelling and Scriptwriting
– Integration with real CSR activity
– Strategic FB boosts and YouTube ad placements

THE RESULTS:

– Achieved highest engagement for a post
– ~5M views & 3,000,000 mins on Facebook
– ~2M views on YouTube
– 27% Decrease in Conversion Cost

Previous Next